Calgary Herald «March 12, 2015»
How much product research should you do?
The following response from MG Co-Founder, Kris Hans, was the featured quote in this week’s Capital Ideas page:
“The more info you can gather about the potential demand for your new product, about your competitors and your prospective customers’ wants and needs, the more likely your chances for success.”
Kris Hans, strategist at Market Grade, marketgrade.com