Edmonton Journal «November 18, 2015»

How business owners stand out in a crowd

By Baillie Scheetz via Capital Ideas in In The Journal
 
Entrepreneurs share ways they reach new clients and customers. Originally published in the Edmonton Journal on Wednesday, November 18, 2015. Reproduced with permission. See more at: http://edmontonjournal.com/business/capital-ideas/how-business-owners-stand-out-in-a-crowd
 

The following response from MG Co-Founder, Kris Hans, was featured as part of Capital Ideas question for the week:

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“Startle people. Break out of your comfort zone and do something unexpected. Run an offbeat ad. Fire-up a guerrilla marketing campaign. Refresh your brand. Collaborate with a competitor to increase market share. You’d be amazed how much the world pays attention.”
Kris Hans, strategist at Market Grade, marketgrade.com

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