Calgary Herald «June 25, 2015»
What makes a crowdfunding campaign worth backing?
The following response from MG Co-Founder, Kris Hans, was featured as part of Capital Ideas question for the week:
“How you tell the story determines who will listen. What makes a vision believable is the storyteller who paints a picture of what is possible and people don’t want to back a crowdfunding campaign that’s not going to work. Make the story visual, compelling, worth hearing. Your audience will listen. Better yet, they’ll engage.”
Kris Hans, strategist at Market Grade, marketgrade.com