Calgary Herald «March 12, 2015»

How much product research should you do?

By Kim Smith via Capital Ideas in The Herald

Entrepreneurs discuss what goes into expanding their offerings.  Originally published in the Calgary Herald FP section on Thursday, March 12, 2015.  Reproduced with permission.  See more at:  http://capitalideascalgary.com/how-much-product-research-should-you-do/

The following response from MG Co-Founder, Kris Hans, was the featured quote in this week’s Capital Ideas page:


“The more info you can gather about the potential demand for your new product, about your competitors and your prospective customers’ wants and needs, the more likely your chances for success.”
Kris Hans, strategist at Market Grade, marketgrade.com

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