Edmonton Journal «December 2, 2015»

How business owners decide if it’s time to diversify

By Baillie Scheetz via Capital Ideas in In The Journal
Capital Ideas members were asked by a growing business about whether to expand products and services. Originally published in the Edmonton Journal on Wednesday, December 2, 2015. Reproduced with permission. See more at: http://edmontonjournal.com/business/capital-ideas/how-business-owners-decide-if-its-time-to-diversify

The following response from MG Co-Founder, Kris Hans, was featured as part of Capital Ideas question for the week:


“Diversify or die! Diversifying is a great growth strategy, as it lets you have multiple revenue streams to weather downturns and hard cycles. Everything starts with the desire to be more than you are today by evaluating what you do better than the competition. The business needs to have all the strategic assets in place to aspire to an opportunity that your competitors have yet to see.”
Kris Hans, strategist at Market Grade, marketgrade.com

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